YouTube advertising that gets your brand seen and remembered
YouTube is one of the most watched platforms in India. We plan targeting, produce video creative and manage campaigns that build awareness and drive action.
How YouTube advertising works
YouTube advertising lets businesses show video ads before, during or alongside YouTube videos and Shorts, targeted by audience, interests, keywords, topics, locations and remarketing lists. Campaigns are managed through Google Ads, and with skippable ads you usually pay only when people watch for a set duration or interact.
YouTube works well for launches, brand building, explaining products and remarketing — especially when the creative is designed for the platform: a strong hook in the first five seconds, clear branding and a single message.
YouTube ad formats we manage
Skippable in-stream
Ads before or during videos; you pay for engaged views.
Bumper ads
Six-second non-skippable ads for reach and recall.
In-feed ads
Video ads in search results and recommendations.
Shorts ads
Vertical ads between YouTube Shorts.
Demand Gen campaigns
Visual ads across YouTube, Discover and Gmail for conversions.
Audience targeting
Custom segments, in-market audiences and remarketing.
Frequently asked questions
30 answers from our team. Still have a question? Talk to us or message us on WhatsApp — consultation is always free.
Do I need a professional video for YouTube ads?
A clear, well-structured video matters more than expensive production. Our video team can produce ads designed specifically for YouTube.
How long should a YouTube ad be?
Skippable ads typically work well between 15 and 60 seconds with the key message early. Bumper ads are six seconds.
Do I pay if people skip my ad?
For most skippable in-stream campaigns you pay when someone watches at least 30 seconds (or the full ad if shorter) or interacts, depending on the bidding setup.
Can YouTube ads generate leads?
Yes, with conversion-focused campaign types and clear calls to action, although YouTube is especially strong for awareness and consideration.
Can I target viewers in Kerala only?
Yes. YouTube campaigns can target specific states, cities and languages, including Malayalam content viewers.
How do you measure YouTube ad success?
Through views, view rate, reach, frequency, brand search lift, website visits and conversions.
How much do YouTube ads cost?
You set the budget and pay for views or interactions. Costs vary by targeting, format and competition; we recommend budgets after consultation.
Can YouTube ads target viewers in other countries?
Yes. We run YouTube ads targeting India, the UK, USA, Canada, Australia, New Zealand and the Gulf, at the same pricing.
What is a TrueView ad?
A skippable in-stream ad where you typically pay when a viewer watches at least 30 seconds or interacts.
What is a bumper ad?
A six-second non-skippable ad designed for quick reach and brand recall.
Can I advertise on YouTube Shorts?
Yes. Vertical video ads can appear between Shorts.
What makes a YouTube ad effective?
A strong hook in the first five seconds, clear branding, one key message and a clear call to action.
Can YouTube ads target specific channels?
Yes, using placement targeting for selected channels or videos.
Can I target people who visited my website?
Yes, using YouTube remarketing lists.
Do you produce YouTube ad videos?
Yes. Our video team scripts, shoots and edits YouTube ads.
Can YouTube ads be in Malayalam?
Yes, and we can target viewers of Malayalam content.
How do I measure YouTube ad results?
Views, view rate, reach, frequency, clicks, conversions and brand search lift.
Do I need a YouTube channel to advertise?
Yes, your ad video is uploaded to a YouTube channel, which can be unlisted.
What is a view rate?
The percentage of people who watched your ad to a paid view point out of those who saw it.
Are YouTube ads good for local businesses?
Yes, for building awareness in specific cities or districts with location targeting.
Can YouTube ads drive website conversions?
Yes, using conversion-focused campaign types and strong calls to action.
Is consultation free?
Yes.
How many clients run YouTube ads with you?
YouTube campaigns are part of many of our 600+ client accounts.
How long should my YouTube ad be?
Typically 15–60 seconds for skippable ads; six seconds for bumpers.
Can you add subtitles to YouTube ads?
Yes, subtitles improve comprehension and accessibility.
How quickly can YouTube ads launch?
Within days once the video is ready and approved.
Who owns the video?
You own the final delivered video.
Can YouTube ads support product launches?
Yes, they are excellent for launch awareness.
What is brand lift?
A measurement of how ads change awareness, recall or consideration, available for eligible campaigns.
How do I start?
Book a free consultation through our quotation form.
Put your story in front of the right viewers
We will help with strategy, video creative and campaign management.