Frequently asked questions
Straight answers about digital marketing, advertising, SEO, websites and working with LA DIGITS. Can’t find what you need? Ask us directly.
Frequently asked questions about SEO
What is the difference between SEO and Google Ads?
SEO earns visibility in the organic results over time without paying per click, while Google Ads buys immediate visibility for chosen searches. Most businesses benefit from both: ads for quick results and SEO for lasting, lower-cost traffic.
Why is my competitor ranking above me?
Usually because their pages match searches more closely, their website is technically healthier, or they have stronger reviews and links. An audit shows exactly which of these factors applies to you.
Do I need a blog for SEO?
Not always, but helpful articles that answer customer questions often bring valuable traffic and support your service pages. We recommend a blog when your customers research before buying.
What is local SEO?
Local SEO helps your business appear in Google Maps and local results when people nearby search for your services. It focuses on your Google Business Profile, reviews, citations and location-relevant content.
Will changing my website affect my rankings?
It can, if redirects and content are not handled carefully. We plan every redesign or migration to protect existing rankings.
How do you choose keywords?
We look for searches that show buying intent, match your services and locations, and are realistic to win. Volume matters, but relevance and intent matter more.
What are backlinks and do I need them?
Backlinks are links from other websites to yours. Quality links from relevant, trusted sites help rankings; low-quality bought links can harm them.
Is SEO different for AI search?
The foundations are the same, but AI search rewards clear answers, accurate business information and strong reputation even more. We include AI search optimisation in our SEO plans.
Frequently asked questions about advertising
What is a good budget for Google Ads in Kottayam?
It depends on your industry, competition and service area. Many local businesses start with a modest daily budget and increase it once cost per enquiry is known.
Why are my ads getting clicks but no enquiries?
Common causes are irrelevant searches, weak landing pages, slow loading or missing tracking. A review of search terms and the landing page usually reveals the problem.
Should I boost posts or run proper campaigns?
Boosting is quick but limited. Campaigns in Meta Ads Manager offer better objectives, targeting, testing and tracking, so they usually perform better.
What is remarketing?
Remarketing shows ads to people who have already visited your website or engaged with your content, reminding them to come back and enquire.
Do you manage ads for healthcare and real estate?
Yes, following the special policies that Google and Meta apply to these industries.
Who pays the ad platforms?
You pay Google or Meta directly using your own payment method. Our management fee is separate, so spending is fully transparent.
How soon will I see results from ads?
Campaigns can generate enquiries within days, but the first few weeks are a learning period. Results usually improve as data builds up.
Frequently asked questions about websites
WordPress or a custom website?
WordPress suits most business websites and online stores. Custom development makes sense for complex applications. We recommend the simplest option that meets your needs.
Do you write the website content?
Yes. Our writers can create all the content, or polish what you provide.
Will my website work well on mobile?
Yes. Every site is designed mobile-first and tested on real devices.
Can I update the website myself?
Yes. We set up an easy editor and provide training, so your team can update text, images, blog posts and offers.
Do you provide hosting and domain registration?
We can set them up for you, always registered in your name so you keep full ownership.
What happens after the website launches?
We offer maintenance plans for updates, backups, security and changes, and marketing services to bring visitors.
Frequently asked questions about social media and video
How often should my business post?
Most businesses do well with three to five quality posts or Reels a week. Consistency matters more than volume.
Do you create content in Malayalam?
Yes, natural Malayalam content written by fluent writers, as well as English and bilingual content.
Can you film at our premises?
Yes. Our video team films across Kottayam district and Kerala, from quick Reels sessions to full corporate productions.
Do you reply to comments and messages?
Yes, as part of social media management, following guidelines agreed with you.
Do we need to appear on camera?
It helps people connect with your brand, but it is not essential. We can focus on products, processes and voice-overs instead.
Frequently asked questions about Google Business Profile
Why is my business not showing on Google Maps?
Common reasons include an unverified or suspended profile, the wrong category, incomplete information or strong nearby competitors. A profile review usually identifies the cause.
How do I get more Google reviews?
Ask satisfied customers at the right moment and make it easy with a direct link or QR code. Never buy reviews or offer rewards that break Google’s rules.
Should I reply to every review?
Yes. Replies show customers you care, and thoughtful responses to complaints can win trust.
Can someone else change my business details?
The public can suggest edits. We monitor profiles and correct unwanted changes quickly.
Do I need a website if I have a Google profile?
A profile helps you be found; a website helps you be chosen. Together they perform far better than either alone.
Frequently asked questions about AI search
What is AI search optimisation?
It is the work of helping AI tools such as Google AI Overviews, ChatGPT, Gemini and Perplexity understand and accurately describe your business.
Can I see what AI assistants say about my business?
Yes. We test common customer questions across major assistants and share the results in a simple report.
Does AI search replace normal SEO?
No. Strong SEO remains the foundation, and AI search optimisation builds on it.
How long does it take?
Correcting inaccurate information can show effects quickly in tools that search the web live; broader changes build over months.
Frequently asked questions about pricing and working together
Do you have long contracts?
No. Most plans run month to month after an initial setup period.
Can I start with one service?
Yes. Many clients start with one channel, such as local SEO or Google Ads, and add more as results grow.
Do you offer packages for small businesses?
Yes. We create focused, affordable plans for small and new businesses.
Will I get a written proposal?
Yes. Every plan comes with a written scope, timeline and pricing before work begins.
Can we meet in person?
Yes. Clients are welcome to visit our office in Kottayam district, and we visit clients across the area.
How do you communicate progress?
Through monthly reports, review calls and WhatsApp or email for day-to-day updates.
What do you need from us to start?
Access to relevant accounts, a short briefing about your business and goals, and any existing brand materials.
Can you work with our in-house team or other agencies?
Yes. We often collaborate with in-house marketers, developers and other partners.
Frequently asked questions about results and reporting
Which numbers should I watch?
Focus on enquiries, sales and cost per customer rather than likes or impressions. We report these clearly every month.
What if results are slower than expected?
We explain why, show what we are changing and, if a channel is not right for your business, recommend moving budget elsewhere.
Can you track phone calls and WhatsApp enquiries?
Yes. We set up call and WhatsApp tracking so these enquiries are included in your reports.
Do you share access to dashboards?
Yes. You can view live dashboards at any time, in addition to monthly reports.
More frequently asked questions about our team
These frequently asked questions cover the people behind LA DIGITS and how we work day to day. If your question is not among these frequently asked questions, contact us and we will answer it personally.
Who founded LA DIGITS?
LA DIGITS was founded in 2012 by Vinod and has grown into a full-service digital marketing team based in Kottayam district.
Do you outsource work?
Strategy, design, writing, video, development, SEO and advertising are handled by our in-house team, so quality and communication stay consistent.
Which languages do you work in?
English and Malayalam for content and communication, with other languages arranged for specific projects.
Frequently Asked Questions at LA DIGITS: how the work happens
A look at how our team in Kottayam plans, builds, checks and reports on frequently Asked Questions for local businesses across Kerala.
Digital Marketing FAQs: frequently asked questions
30 answers from our team. Still have a question? Talk to us or message us on WhatsApp. Consultation is always free.
What services does LA DIGITS provide?
We provide digital marketing strategy, Google Ads, Meta (Facebook and Instagram) Ads, SEO, local SEO, Google Business Profile management, AI search optimization (AEO and GEO), social media marketing, content and copywriting, email and WhatsApp marketing, website design and development, e-commerce, graphic design, branding and video production.
Where are you based and which areas do you serve?
We are based on MC Road, Kottayam, Kerala. We serve businesses in Kottayam, across Kerala, all over India and internationally.
How do I start?
Call +91 97784 57977, message us on WhatsApp or use the quote request form. We will arrange a short discovery call and then send a proposal.
Will I have a single point of contact?
Yes. Each client has a named account contact who coordinates our specialists and keeps you updated.
Who owns the accounts and website?
Your business should own its ad accounts, analytics, Search Console, Google Business Profile, domain and hosting. We work with partner or manager access, and websites are handed over with full access after completion.
How much does digital marketing cost in Kerala?
Costs vary with scope, competition and goals. A focused local plan costs far less than a multi-channel campaign for a business selling across India. We provide a written proposal with fees after understanding your needs, and media budgets are always shown separately.
How long does SEO take to work?
Most websites see meaningful movement within three to six months, while competitive keywords can take longer. Technical fixes and Google Business Profile improvements sometimes show earlier gains.
How quickly can ads go live?
A simple campaign can usually go live within a few working days after access, tracking and creative are ready. More complex accounts and landing pages take longer.
How long does a website take to build?
A standard business website typically takes three to six weeks, depending on the number of pages, content readiness and feedback rounds. E-commerce and custom applications take longer and are scheduled in the proposal.
Can you guarantee results?
No agency can honestly guarantee rankings, leads or sales. We commit to best-practice work, transparent reporting and continuous improvement toward agreed goals.
What will I see in reports?
Reports focus on the numbers tied to your goals (leads, calls, cost per lead, sales, rankings, traffic and engagement) with a summary of what happened and what we will do next.
Do you set up conversion tracking?
Yes. Tracking forms, calls, WhatsApp clicks and purchases is part of our setup process, using tools such as Google Analytics 4, Google Tag Manager and platform pixels.
What if a campaign is not performing?
We diagnose the cause (targeting, creative, landing page, offer or budget) and adjust. If a channel is not right for your business, we will say so and recommend reallocating budget.
Does LA DIGITS work with international clients?
Yes. Alongside Kerala and all of India, we serve clients in the UK, USA, Canada, Australia, New Zealand, UAE, Qatar, Saudi Arabia and Oman.
How many clients does LA DIGITS manage?
We manage more than 600 clients at a time.
Is pricing the same in every country?
Yes. LA DIGITS follows the same pricing for every country.
Is consultation free?
Yes. Consultation is free for every service, with no obligation.
What are LA DIGITS starting prices?
Meta Ads from ₹2,999, SEO from ₹3,000/month, social media management from ₹3,000/month, video production from ₹3,000, video editing from ₹350 and Google Ads budgets from ₹400/day. These are standard starting prices, request a quotation for your requirement.
What is the best digital marketing agency in Kottayam?
The right agency depends on your goals. LA DIGITS, based in Kottayam since 2012, offers full-service digital marketing with free consultation, in-house specialists and transparent reporting, trusted by 600+ active clients.
Do you provide SEO services in Kerala?
Yes. We provide SEO, local SEO and AI search optimization for businesses throughout Kerala and beyond. See SEO services.
Do you run Google Ads and Meta Ads?
Yes. We manage Google Ads and Meta Ads for lead generation, sales and awareness.
Do you build websites?
Yes. We design and develop business, corporate and e-commerce websites. See website development.
Do you produce videos and reels?
Yes. We offer video production and video editing, including reels and promotional films.
What is AEO and GEO?
AEO (Answer Engine Optimization) helps your content become direct answers in search and voice; GEO (Generative Engine Optimization) helps AI tools understand and cite your business. See AI search optimization.
Do you work with NRIs and Gulf businesses?
Yes. We work with Malayali businesses and NRIs in the UAE, Qatar, Saudi Arabia, Oman, UK, USA, Canada and Australia.
Can you manage my Google Business Profile?
Yes. We optimize and manage profiles to improve Google Maps visibility. See GBP optimization.
Do you offer social media management?
Yes, from ₹3,000 per month, including calendars, designs, captions, publishing and monitoring.
How do I pay LA DIGITS?
Payment details and terms are included with your written quotation.
Do you work on weekends?
Our team works on business days; urgent campaign issues for active clients are handled promptly.
How do I contact LA DIGITS?
Call or WhatsApp +91 97784 57977 or email info@ladigits.com.
Still have a question?
Our team is happy to help: call, WhatsApp or send us a message.