Google Display advertising and remarketing
Display ads build awareness and bring interested visitors back. We design visual campaigns and target them carefully, so you reach relevant people across the web without wasting impressions.
What is the Google Display Network?
The Google Display Network is a collection of millions of websites, apps and Google properties such as Gmail and YouTube where advertisers can show image and responsive display ads. Display campaigns target people by audience, interest, topic, placement or past interaction with your business.
Display is usually most effective for remarketing — reminding people who visited your website — and for building awareness among well-defined audiences. It is rarely the first channel for direct leads, but it supports search and social campaigns well.
What we manage
Remarketing
Ads for people who visited key pages but did not enquire or buy.
Audience targeting
In-market, custom and affinity audiences based on behaviour and interests.
Placement control
Exclusions for low-quality apps and irrelevant sites.
Creative
Responsive display assets and custom banners in standard sizes.
Frequency control
Limits so people are not shown the same ad too often.
View-through insight
Measuring assisted conversions, not only last clicks.
Frequently asked questions
30 answers from our team. Still have a question? Talk to us or message us on WhatsApp — consultation is always free.
Are display ads effective for small businesses?
Display remarketing can be very cost-effective for small businesses because it targets people who already know you. Broad awareness campaigns need more budget to be meaningful.
What is remarketing?
Remarketing shows ads to people who have previously visited your website or used your app, encouraging them to return and convert.
Do I need to design banners?
Responsive display ads only need images, logos and text, which Google combines automatically. Custom banners give more creative control; our designers can create both.
How do you avoid ads on poor-quality sites?
We review placement reports, exclude irrelevant or low-quality placements and apply content exclusions.
What does display advertising cost?
Display often has lower cost per click than search, but conversion rates are usually lower too. Budgets are set based on audience size and goals.
Is display advertising privacy compliant?
Remarketing relies on cookies and consent. We follow Google’s policies and recommend proper cookie consent on your website.
What is the Google Display Network?
A network of millions of websites, apps, YouTube and Gmail where Google shows visual ads.
Can display ads target international audiences?
Yes. We target audiences in India, the UK, USA, Canada, Australia, New Zealand and the Gulf, at the same pricing.
What sizes do display banners need?
Common sizes include 300×250, 728×90, 160×600, 320×50 and 336×280. Responsive display ads adapt automatically.
What are in-market audiences?
People Google identifies as actively researching or planning to buy products or services like yours.
What are custom segments?
Audiences you define using keywords, URLs or apps that reflect your ideal customer’s interests.
Is display advertising good for leads?
Display is strongest for remarketing and awareness; for direct leads, search ads usually perform better.
How do you prevent ads on irrelevant websites?
By reviewing placement reports, excluding poor placements and using content exclusions.
What is frequency capping?
A limit on how often the same person sees your ad to avoid annoyance.
Can display ads promote events or launches?
Yes. They build awareness among targeted audiences before and during events.
What is a view-through conversion?
A conversion by someone who saw but did not click your ad, later converting another way.
Do display ads work on mobile apps?
Yes. The network includes many mobile apps.
What is Demand Gen?
A Google campaign type showing visual ads across YouTube, Discover and Gmail to drive interest and conversions.
How much does display advertising cost?
Costs depend on targeting and competition; display usually has a lower cost per click than search.
Do you design display ads?
Yes. Our designers create on-brand banners in all required sizes.
Can remarketing follow website visitors on Facebook too?
Yes, through Meta remarketing with the Meta Pixel.
How long should a remarketing window be?
Typically 7 to 90 days depending on your sales cycle.
Do you report on display performance?
Yes — impressions, reach, clicks, conversions and placement insights.
Is consultation free?
Yes.
How many clients use display campaigns?
Display and remarketing are part of many of our 600+ client accounts.
Can display ads support my Meta campaigns?
Yes. Combining display remarketing with Meta ads keeps your brand visible across platforms.
How quickly can display campaigns launch?
Usually within a week, including banner design.
What is the best display strategy for a new business?
Start with remarketing to website visitors, then expand to custom audiences once tracking is in place.
How do I start?
Book a free consultation through our quotation form.
Can display ads appear on YouTube?
Yes. Display and Demand Gen campaigns can include YouTube placements alongside websites and apps.
Bring interested visitors back
We will set up remarketing that reminds the right people at the right time.