Marketing analytics and conversion tracking you can trust
If you cannot measure it, you cannot improve it. We set up accurate tracking for forms, calls, WhatsApp clicks, bookings and sales, and build reports that show which marketing actually works.
What is conversion tracking?
Conversion tracking is the measurement of valuable actions — such as enquiries, calls, purchases or sign-ups — and their attribution to the marketing channels, campaigns and ads that led to them. It powers smarter bidding on Google and Meta, reveals wasted spend and lets you calculate cost per lead and return on investment.
Many businesses run campaigns with incomplete or duplicated tracking, which leads to poor decisions. A proper setup is one of the highest-value investments in digital marketing.
What we implement
- Google Analytics 4 property and key events
- Google Tag Manager container and governance
- Google Ads conversion tracking and enhanced conversions
- Meta Pixel and Conversions API
- Form, call-click and WhatsApp-click tracking
- E-commerce purchase and revenue tracking
- UTM conventions for all campaigns
- Offline conversion imports from CRM
- Consent mode configuration where required
- Looker Studio dashboards
Our tracking process
- 01
Audit
Review existing tags, events, accounts and data quality.
- 02
Measurement plan
Define which actions matter and how they map to goals.
- 03
Implement
Configure GA4, GTM, pixels and platform conversions.
- 04
Validate
Test every event across devices and browsers.
- 05
Report
Build dashboards tailored to your decisions.
Analytics FAQs
30 answers from our team. Still have a question? Talk to us or message us on WhatsApp — consultation is always free.
What is GA4?
Google Analytics 4 is Google’s current analytics platform. It measures website and app activity using events, and supports cross-device measurement and integrations with Google Ads.
What is Google Tag Manager?
Tag Manager is a free tool for managing tracking codes on your website without editing code for every change. It makes tracking more reliable and easier to maintain.
Can you track phone calls?
Yes. We can track clicks on phone numbers, calls from Google Ads call assets and, with call-tracking tools, calls from website visitors.
Why do Google Ads and GA4 show different numbers?
They use different attribution models, time windows and counting methods. We explain the differences and choose the right source for each decision.
What are enhanced conversions?
A Google Ads feature that improves conversion measurement by securely sending hashed first-party data, such as email addresses from forms, to match conversions more accurately.
Do I need a dashboard?
A dashboard helps if you want to see results across channels in one place. We build focused dashboards rather than overwhelming ones.
Why is conversion tracking important?
It shows which campaigns produce enquiries and sales, allows ad platforms to optimize automatically and prevents wasted spend.
What can you track?
Form submissions, phone calls, WhatsApp clicks, bookings, purchases, downloads, video views and key page visits.
Do you set up tracking for international websites?
Yes, for clients in India, the UK, USA, Canada, Australia, New Zealand and the Gulf, at the same pricing.
What is server-side tracking?
Server-side tracking sends data from your server rather than the browser, improving accuracy and privacy control.
What is the Meta Conversions API?
A way to send website events directly from your server to Meta, improving tracking reliability.
What is consent mode?
Google consent mode adjusts tracking behaviour based on visitor cookie consent, helping you respect privacy while preserving measurement.
Can you build a marketing dashboard?
Yes. We build Looker Studio dashboards that combine ads, analytics and other data.
What are UTM parameters?
Tags added to links that tell analytics tools where visitors came from, such as which campaign or email.
Can you track offline sales from online ads?
Yes, by importing offline conversions from your CRM into Google Ads and Meta.
Do I need GA4 if I use Google Ads?
Yes. GA4 provides broader insight into user behaviour and can share conversions with Google Ads.
What is attribution?
Attribution assigns credit for a conversion to the marketing touchpoints that influenced it.
Can you audit my existing tracking?
Yes. We check for missing, duplicated or incorrect tracking and fix it.
How long does tracking setup take?
Usually a few days to a couple of weeks, depending on complexity.
Is tracking setup a one-time service?
Setup is one-time, but tracking should be reviewed when websites or campaigns change.
Do you train teams on analytics?
Yes. We teach teams how to read reports and make decisions with data.
How much does analytics setup cost?
It depends on platforms and complexity; consultation is free and quotations are written.
Can you track e-commerce revenue?
Yes. We implement enhanced e-commerce tracking for WooCommerce and other platforms.
Do you track calls from Google Business Profile?
Profile insights show calls and actions; we include them in reporting.
How many clients use LA DIGITS analytics?
Analytics and tracking are part of most of our 600+ client engagements.
Is my data secure?
Yes. We follow privacy best practices and only collect data needed for measurement.
Do you work with Shopify and other platforms?
Yes. We implement tracking on WordPress, WooCommerce, Shopify and custom websites.
Is consultation free?
Yes.
How do I start?
Request a tracking audit via our quotation form.
Can you connect analytics to my CRM?
Yes, through integrations or automation tools.
Know exactly what your marketing delivers
Get a tracking audit and a clear measurement plan.