Generative Engine Optimization for AI-powered search
Generative AI tools now summarise options and recommend businesses. GEO helps these systems understand your brand accurately and find credible reasons to reference it.
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of improving how generative AI systems — such as Google AI Overviews, ChatGPT, Gemini, Copilot and Perplexity — retrieve, interpret and cite information about a brand, its products and its expertise.
These systems combine information from many sources. GEO strengthens the signals they rely on: comprehensive and well-structured content on your website, consistent facts about your business across the web, recognised expertise, reviews and mentions from reputable third parties.
Our GEO approach
Entity clarity
Clear statements of who you are, what you offer, where and for whom.
Comprehensive content
Thorough, accurate pages on your core topics with original insight.
Consistent facts
Matching information across your website, profiles and listings.
Third-party validation
Reviews, PR and citations in trusted publications.
Structured data
Schema that ties your entities together.
Prompt monitoring
Regular testing of how AI tools describe you and competitors.
Frequently asked questions
30 answers from our team. Still have a question? Talk to us or message us on WhatsApp — consultation is always free.
Can GEO make ChatGPT recommend my business?
No one can guarantee that. GEO improves the information available about your business and its credibility, which increases the likelihood of accurate inclusion.
How do you measure GEO?
By testing a defined set of prompts over time across AI tools, tracking citations and brand descriptions, and monitoring referral traffic and branded searches.
Is GEO only for large brands?
No. Local and niche businesses often have an advantage because their specific expertise and location can be described clearly.
What content helps GEO most?
Original, comprehensive content with clear facts, expert input, data you are allowed to share, and well-organised answers to common questions.
Does GEO replace SEO?
No. GEO depends on the same foundations as SEO and extends them.
Do you offer GEO for international brands?
Yes, for brands in India, the UK, USA, Canada, Australia, New Zealand and the Gulf, with the same pricing.
Which AI tools does GEO target?
Google AI Overviews and AI Mode, ChatGPT, Gemini, Microsoft Copilot, Perplexity and similar assistants.
How do AI tools find information about my business?
By retrieving content from websites, business profiles, reviews, directories and trusted publications, depending on the tool.
What is entity consistency?
Having the same accurate facts about your business — name, services, location, contacts — everywhere online.
Does Wikipedia matter for GEO?
For notable organisations, encyclopedic sources can influence AI understanding, but most businesses benefit more from consistent profiles and reputable mentions.
Can PR help GEO?
Yes. Mentions in reputable publications are strong credibility signals.
What content formats help GEO?
Comprehensive guides, clear definitions, comparison tables, FAQs, original data and expert commentary.
How often do AI answers change?
Frequently, as models and retrieved sources update; we monitor regularly.
Can I correct wrong AI information about my business?
Improving consistent, authoritative information online reduces errors, and many tools provide feedback options.
Is GEO relevant for local businesses?
Yes. AI assistants increasingly answer local questions using profiles, reviews and websites.
Does GEO require new content?
Often both new content and improvements to existing pages are needed.
How do you test GEO visibility?
By running defined prompts across AI tools over time and recording mentions, accuracy and citations.
How much does GEO cost?
GEO is quoted based on scope; consultation is free.
How many clients use GEO with LA DIGITS?
GEO is part of our AI search work for many of our 600+ active clients.
Is consultation free?
Yes.
Does GEO replace advertising?
No. GEO complements ads and SEO by improving how AI tools represent you.
Should I allow AI crawlers on my site?
It depends on your goals; we explain the trade-offs and help configure robots settings.
Can GEO help B2B companies?
Yes. Buyers use AI tools to research suppliers, so clear B2B content matters.
How long until GEO shows results?
Expect gradual changes over several months.
Do reviews matter for GEO?
Yes, reputation signals influence how trustworthy a business appears.
Can GEO work in multiple languages?
Yes, with content in the languages your customers use.
Do you provide GEO reports?
Yes, quarterly reports showing prompt test results and recommendations.
What is AI Mode in Google?
An AI-powered search experience from Google that answers complex questions conversationally with links to sources.
How do I start?
Request a GEO baseline test through our quotation form.
Is GEO a one-time project?
It can start as a project, but ongoing monitoring keeps results current.
See how AI tools describe your brand
We will run a GEO baseline test for your business and competitors.